Don’t Know What To Write On Your Therapist Website? Answer These 7 Questions.

Everyone gets halfway into a website project and then gets stuck on one big thing, what are the words that go on my site?

Same as any writing project, the worst thing you can do when writing your therapist's website is arrive at the screen with no starting point. Just winging it never goes well.

So, we are going to give you a starting point and a framework for what to write on your therapist, psychologist, or counselor's private practice website.

Here are the 7 questions you need to answer on your website. 

Question 1

The first question to answer is what does your client want? And the answer you should give on your website is they want a therapist who works with their specific problem in their specific location (or online). For instance a therapist for couples in North Carolina. This should be the subheader on your website.

Use this template:
I’m a therapist for [your specialty] in the [location you serve].

You would think this is common sense but so many therapists miss answering this question, or if they do answer it, it's so far down the page or hidden in their website that you’d be hard-pressed to find it. So, if you answer Question 1 right at the top of your website, you are already ahead of the majority of therapists.

Question 2

The next question to answer is what symptom or "toothache" are your ideal clients experiencing that is making them look for a therapist? For instance, is it a couple who is arguing constantly? How is that making them feel? Tired and alone. Or is it someone with ongoing depression? And is it leaving them feeling hopeless?

You know your clients best. So, what are they dealing with, and what is it making them feel? In 2-3 sentences talk about your client’s toothaches. This will help position you as the expert who knows what they are going through and will make them more interested in finding out more about you and what solution you have to offer them.

This should be the second panel of your website, or quite high up your page as it works as a hook that grabs prospective clients’ attention and gets them to actually read more of your website.

Question 3

The next question to answer is:  What can you say to let them know that you care and you are competent? 

The answer to this question is two-pronged. The first is an empathetic statement, “I care because __________” If you can show real empathy for your clients with this answer, you will be well on your way to building trust with them.

The second answer for you to give is your education or certifications. Really anything to prove you are credible and experienced in the specific specialty you are working in. Side note, if you are just starting out, you can talk more about how you help people and what you are passionate about in your therapy sessions as opposed to your certifications. This piece of your website could look something like this:

Question 4

The next question to answer is what plan do you have for clients? If you can answer this question clearly and logically for your prospective clients’ it removes the friction of figuring out how to work with you. 

Most therapists have a similar plan and assume it is common sense that prospective clients know how to work with them. BUT,  many clients are still confused about what the process is, their brain works something like this, “Do I call you or is it best if I email you and then do we schedule an appointment and is that in person or is that a fifteen-minute intro call and is the first appointment free or discounted and then are you going to call me or do I call you and is there any paperwork I need to fill in beforehand?”

Sounds chaotic right? So, why not clear it up for them with a 3 step plan?

What are the three steps that a client takes to start having consistent sessions with you? Another (cuter) way of looking at it is what 3 rocks does a client have to take across the river to get to the other side and work with you? It could look something like this:

Question 5

The next question to answer is what is unique about you? What is your secret sauce that sets you apart from other therapists? Why do clients enjoy working with you? Why do they see incredible results with you? And, what techniques do you provide them with to tackle their problems? Answering this question will help set you apart from other therapists.

I suggest answering this in three sections. It could look something like this:

Question 6

What is the very next thing a prospective client should do to work with you? This is a very important question to answer. The answer to this question will be what goes on every button on your website. This will be your call to action.

So, is it that they need to “Schedule An Intro Call’, “Fill Out An Application”, “Or Send You An Email”?Take a minute and think through this it should be the very next thing they need to do to work with you.

Question 7

The final question to answer on your website is what success could people experience if they worked with you? And what pain or failure could they avoid?

What are the short-term wins a client can experience and what are the long-term wins?

What are some short-term failures they can avoid, and what are some long-term failures and pitfalls they can avoid by working with you? The answer to these questions should be sprinkled all throughout your website, so jot down a few successes and a few failures and then look through your site and decide on where to add them in.

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Check out our demo site here. The password is therapy

No more getting stuck on the blank page of a new website and spending months wondering what to write on your website or second-guessing what you have written. If you answer these 7 questions, the words on your website will be in the top 10% of therapist websites. You will have set your website up for success and your private practice will be positioned to land more clients.

If you have any questions or want us to review the words you have written on your site, reach out to us here.