How To Fix The Top Of Your Therapist Website
If your private practice website isn't working, I would love to challenge you with the idea that there are three statements you could be making at the top of your homepage, and if you just had these three statements, it could outperform the rest of your website.
We could delete everything you have up currently, and put these three statements on instead, and it would produce more results for you. Is it possible? I'm going to let you be the judge.
All right. I know what you're saying, “Hunter, you're crazy. I don't think three statements could make that big of a difference.”
I'm going to challenge you there. I'm going to give you the exact framework for how you could lay this out on the top of your website to begin to engage and hook your ideal client when they come to your website in less than five seconds. The statements are all answers to 3 questions.
We call the three questions the“Grunt Test”:
Can a caveman answer these three questions in under 5 seconds when they come to your website?
The first question is, “what do you offer?”
The second question is, “what success could I experience?”
The final question to answer is, “what is the next step that I should take to work with you?”
So, let's go ahead and walk through what those three answers to those questions are and how you can implement them on your website.
Question 1
The first question on the mind of a client who is coming to your website is, “what do you offer?”
And, there are so many different ways the answer to this can go.
Do you offer psychedelic experiences to address trauma? Or, do you offer play therapy for grade schoolers?
Most people are coming to your website with little to no idea of what you offer. So, is a client able to figure out what you offer very, very quickly?
And, as you can see below you want to answer that in the subtitle on the homepage of your website.
Question 2
The next section to answer the question of what success could I experience is the headline.
So, go ahead and the headline on your website should be some statement of success that your clients can experience. I recently looked at a couple's therapist and her headline on her website was phenomenal. She was a couple's therapist for couples struggling with intimacy issues, and her headline was, “Get Your Sexy Best Friend Back”. Isn't that amazing? That is success, my friends: Get your Sexy Best Friend Back. That's the couple's counselor that I would want to go to.
Question 3
The next question to answer is, what do I do next to work with you? And that is the job of the call to action button on your homepage. This should be the obvious thing to click when I land on your website, so I know how to work with you.
I hope that you can add these three statements to your website and get better results from your marketing. Try it out and let us know the results here.
