Why Design Matters On A Therapist's Website
Say you are in need of life-saving heart surgery. Which heart surgeon would you hire?
Both of these surgeons have the exact same years of experience, the same education, and the same success rates.
Which option would you pay a premium for?
Option A: Dr. Dan
Option B. Dr. James
Okay, okay, obviously, it’s Dr. Dan!
We just made a decision about whether we can trust them or not based on how they are presented.
How you are presenting yourself matters. It informs so many decisions we make.
As a therapist, you are similar to a heart surgeon in that you are helping people in pivotal moments in their lives. People look for a therapist when they are struggling with something they don’t know how to overcome and they need to hire someone they trust to help them.
When clients come to your website, they are asking two questions:
Can you help me?
Can I trust you?
The job of answering ‘can you help me?’ is done through the words on your website. The job of answering “can I trust you?” is done through DESIGN.
Design is incredibly powerful for building trust, or for losing it. And, as we know, building trust as a therapist is everything. Without the trust of a client, it’s incredibly hard to make any progress with them.
A professionally designed website helps people trust you even before someone takes a seat on your therapy couch.
With a professionally designed website, you will get more sessions booked as prospective clients trust you quicker. And, you will spend less time trying to build trust with a client and more time actually focusing on what they came to you for in the first place… therapy!
So, why does design matter on a therapist’s website?
Design matters because it lets people know they can trust you.
Are you ready to become more like Dr. Dan? At Therapy Website Co. we are helping therapists become trustworthy and credible experts in their field. A professionally designed website is the most powerful tool in a therapist’s arsenal to do this. If you feel like your website isn’t helping build trust, reach out to us here.
You got this therapists!
