All Roads Lead To Your Website

Most therapists we talk to vastly underestimate the role a website plays in the success of their private practice. 

A therapist’s website is where they are evaluated and sized up by potential clients. And, the reality is that all roads people hear about you from will lead them to  your website. This will lead to people either booking with you or not. So, your website is often the make or break for your private practice. 

Here are eight ways clients can find you and how they end up leading to your website:

1. Existing Client Referrals

   Whenever a client refers you to their friends or family the first question they get asked is, “what’s their website? I’ll check em out”.  People are skeptical about just calling someone without first finding out who they are.
   

2. Colleague Referrals

   Whenever a colleague refers you to someone it's usually because they think you can help them specifically, but the referral still wants to be sure. Where do they go? That’s right, your website. And, where do your colleagues  refer them to? Your website.
   

3. Facebook or Google Ads

   A lot of therapists are running  google or facebook ads to get new clients but where do those ads go? Your website.
   

4. Psychology Today

   Psychology Today is a good place for people to find out a little bit about you and it often ranks very high in google. But, many people want to know more about you than what your Psychology Today profile can tell them. So, where do they go? Your website.
   

5. Current Clients

   When current clients are looking for more information about you, like what hours you work? What are your policies? Or, when they forget your address and need to plug it into maps, where do they go? Your website.
   

6. Business Cards

   When you hand people your business card they go to your website before they call your number. Think about it, what do you do?
   

7. Emails You Send

   All the emails that you send have your website in your email signature. Guess where people are clicking.
   

8. Social Media

   Social media when done right should be generating you leads. And, how do you make the transition from a follower to a client? Well, you point followers to your website.
   

All these roads eventually lead to your website. And, you will make an impression with your website either positively or negatively to your prospective clients. That’s why we’ve seen that a website is one of the most important tools a therapist can use to build a thriving private practice.