How To Craft A Compelling Therapist Bio (Template Included)

The big pivot you should make when writing a therapist’s bio is to not write about yourself and how great you are as a therapist. Instead, write about who you are passionate about helping and how you can serve them. The purpose of a therapist’s bio is to communicate that you are a guide and expert new clients can trust.

Here are three simple tips to help you craft a compelling therapist bio:

1. Don’t write about your entire history and story, write about what got you into therapy.
   People on your website don’t want to know your entire backstory and history but they are interested in why you got into therapy. This is because it gives them insight into why you might be a good therapist for them to work with. So, write a couple of sentences about what got you started and what got you hooked. If you can explain to people why you are a therapist, and why you enjoy it so much, they will feel you truly do have their best interests at heart. Remember, it’s all about the reader and what you can do for them here and not about all your accomplishments.
   

2. Don’t tell people you studied at a specific school, tell them why you studied at a specific school.
   Instead of just talking about your degree or what prestigious university you went to. Talk about what made you passionate about attending a specific school or getting a specific degree. You can also tell them what you got out of or learned from your degree.
   

3. Do talk about your mission and plan for your practice.
   Talking about where you are heading and what you see for the future of your therapy career helps build your credibility. It shows that you have a plan and that you are strategic and passionate about therapy as a career and craft. 

The Template

Let’s put these three tips into a simple template that you can use as a starting point for writing your own bio:

Meet “Therapist’s Name,”

2-3 sentences about why you got into therapy and why you enjoy it. 2-3 sentences about who you specialize in serving and how long you have been helping people in that specialty. 1-2 sentences about your mission and plan for the clients you serve. 1-2 sentences about what you enjoy doing (for fun). 1 sentence that is a call to action like “schedule an intro call”.

Looking forward to talking to you soon!

And voila you have a great starting point for a therapist bio that is compelling and isn’t so much about yourself but rather your clients and how you can help them. 

Overall, don’t overthink it, write with your client in mind as opposed to just writing about your passions and hobbies and you will already be in the top ten percent of therapist bio’s out there.

Happy writing dear therapists,